ColorPodz™


Kelly Berg • Arte Styling     Rachel Perls • Hue Consulting

Simply sharing color knowledge isn't good enough. Kelly, Rachel, and I share our color knowledge AND relevant experiences. ColorPodz is a unique window to professional color perspectives.

Welcome to the leading-edge of color expertise. We're glad you could join us.


Differentiating violet from purple proves to be a bit of a challenge even for us!  Kelly, Rachel, and I get together to discuss this intriguing range of colors in an effort to better understand where — or if — they reside on the visible spectrum.  Purple is known as the perfect balance between red and blue.  That nurtures many common color associations both positive and negative and extremely diverse from rock-and-roll royalty like Prince and Stevie Nicks to blue-haired older women and nursing homes.   

Rachel has decided on the final colors for her nursery.  The fact that we're talking about violet and purple should give you a hint. Wink

The beginning of this podcast isn't like the previous four.  The first minute or so might not be safe for work or little one's ears.  Nothing obscene, just fair warning.

We set up a special email in addition to the "Leave a Comment" feature located below. If you send us a question, we will answer it in a podcast! So, what are you waiting for? Email us: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Color Budz

DownloadNamePlaySize Length
downloadCP5
(ColorPod 5 - Berg, Perls, Sawaya)

33.5 MB36:38 min

 

©2010 Color Strategies, LLC

Perfect Table Vignette

Guilty pleasure admission - I love cruising blogosphere for well-executed table vignettes. Example above was styled by Maria Killam of Colour Me Happy.  So when I spied a new post about "proper scale and height" over at the Garden Web Decorating Forum, I couldn't click fast enough to open the thread.

One of my forum friends was struggling with where to hang a picture; she put up green tape as a size-guide.  She wants the picture to relate to items she owns and wants to use:  a lamp, a chest, and chair. Presto change-o in Photoshop and the addition of a few accessories from my digital files and I was able to show her my response to the design dilemma.

A few forum members expressed that the picture was too low.  Someone else mentioned a 'design rule' that states the picture above the chest should not be wider than the piece of furniture.  Others were confused as to why I didn't simply center the picture to the wall so it hovered above all the elements.

Whether the picture is too wide for the chest or not isn't important — those are the elements we have to work with and the challenge is to make it work.

My idea to assemble the elements into one cohesive composition was based on The Rule of Thirds.  It's the blue grid you see superimposed on the picture above.  Three equal boxes across and three equal boxes down.

The Rule of Thirds is the easiest way to manage stuff within contained parameters. It's called a rule but it's more like a guideline.  You can implement this guideline no matter what dimension you are designing *in*. Two-dimensional, business card or billboard. Or, three-dimensional, cozy corner or bowling alley.

Bottom line is there is "x" amount of stuff to fit in "x" amount of space. Additionally, you want some white space also known as negative space for really important reasons like a visual break. Not enough white space or negative space is another way to define cluttered or busy.

The guideline gives you a couple options to arrange elements. I marked the hot spots where the lines intersect in the center with orange circles.  The hot spots can be used as targets for the arrangement of elements, but I chose to use the nine boxes instead.  The chair back fills one box, the hydrangea another, and the lamp occupies the last one in the bottom row.

You can also use the lines.  Referencing the horizontal lines, it is easy to see where the top of the picture should hit on the wall. Using my grid as a guide, I lined up the top of the frame with the top blue line.

In this picture you can see how to use the vertical lines to guide placement of elements too.  Notice the little tree under the orange line in the center of the picture?  It lines up very near the center of the chest.  That's no accident.  What it tells us is the artist is aware of this rule of design too and I simply capitalized on their well-trained eye.

The left side of the picture, hits in a prime open space between the chair and the chest.  Also, we have two boxes, or two-thirds, left empty.  Just the kind of "white" space we need so the vignette doesn't look too crowded or cluttered.

Piet Mondrian

[Piet] Mondrian believed that mathematics and art were closely connected. He used the simplest geometrical shapes and primary colours (blue, red, yellow).
His point of view lies in the fact that any shape is possible to create with basic geometric shapes as well as any color can be created with different combinations of red, blue, and yellow. The golden rectangle is one of the basic shapes to appear in Mondrian's art.

Like the Rule of Thirds, Golden Rectangles are based on Divine Proportion.  The concept of Divine Proportion is also known as The Golden Mean, The Golden Section, The Golden Ratio, The Magic Ratio, The Fibanocci Spiral, The Fibanocci Series of numbers or simply Phi.  Phi after the Greek sculptor, Phidias.

Wonder Quote about Divine Proportion

The essence of Phi is mathematical.  Yet it's not the formulas that capture our visceral attention and long gazes of appreciation.  There is something romantic and captivating about how Divine Proportion infiltrates our surroundings both natural and built.

Fibanocci Series of Numbers

One of my forum friends, kiki_redo, sent me an email with a useful link: An interesting use of the Fibonacci sequence is for converting miles to kilometers. For instance, if you want to know how many kilometers 8 miles is, take the Fibonacci number (8) and look at the next one (13). 8 miles is about 13 kilometers. This works because it so happens that the conversion factor between miles and kilometers (1.609) is roughly equal to phi (1.618).

How do you think you could use this fundamental principle of design? Compositions for photography, interior decorating, maybe a new business card?  For about $20 Phi Matrix Software is insanely fun and helpful.  Click on the picture to learn more.

©2010 Color Strategies, LLC

Color BudzWe customize environments and create unique atmospheres. Call 915-490-2921 or email to discuss your Color Strategy.

ColorPodz™


Kelly Berg • Arte Styling    Rachel Perls • Hue Consulting

Simply sharing color knowledge isn't good enough.  Kelly, Rachel, and I share our color knowledge AND relevant experiences. ColorPodz is a unique window to professional color perspectives.

Welcome to the leading-edge of color expertise.  We're glad you could join us.


A dimly lit room does not mean you must live with white or off white paint colors. Kelly makes a great point when she says a dark room is still a dark room no matter the wall color.  Rachel shares how she helps her clients establish if "light-and-airy" is working for them or not.

Did you know the strips of paint color chips are organized mostly by color family and coded for ease of use by the paint store staff?  We tell you what to watch out for and how to decipher the order of colors on display and in the fandecks.

We set up a special email in addition to the "Leave a Comment" feature located below.  If you send us a question, we will answer it in a podcast!  So, what are you waiting for?  Email us: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Color Budz

DownloadNamePlaySize Length
downloadCP4
(ColorPod 4 - Berg, Perls, Sawaya)

17.9 MB19:30 min

 

©2010 Color Strategies, LLC

Check List for Blog Images:

[ ] File Size around 100 kb (give or take)

[ ] Pictures saved JPEG

[ ] Drawings or line art saved PNG

[ ] Pixel width no more than 590 - 600

[ ] sRGB best color mode for web

High-resolution doesn't mean squat when it comes to images on the web. Size matters, not resolution.  That's size in pixels, not dots per inch. Think about what dpi is saying to you — dots...per...inch.  Placing dots per inch is what a PRINTER does on paper.  You are not printing the images.

High-resolution dpi will not make your blog pictures look any richer, clearer, or sharper on monitors. Picture quality will look the same whether it is saved with the instruction of 72 dpi or 300 dpi.

The only affect high-resolution will have on your blog is photos will take freaking forever to load — your readers will wait around for images to load for absolutely no reason.  Can you tell which picture was saved at 72 dpi and which one was saved at 300 dpi? Move your cursor over pictures to see which one is which.

Resolution 300 dpi • Image size 550 x 344 pixels
Resolution 72 dpi • Image size 550 x 344 pixels

Pixels matter — not dpi.  Maximum pixel width (image size) should be 590 - 600.  Anything greater means readers with smaller monitors will have to horizontal scroll to see the whole picture.  Horizontal scroll kills any mood or train of thought you manage to establish.  Horizontal scroll is bad and should be avoided.

Luke

If it is a picture of a person, a dog, a room, a house, or whatever save it as a JPEG.  JPEG is a compression file for continuous tone images.  It is not a file "format".

© Color Strategies, LLC

PNG is for line drawings or images with a lot of sharp, clean edges.  PNG is not for images like a picture where colors blend and merge and flow into each other.  Don't save your pictures PNG.

File size is another thing we should talk about.  There is no reason for any image's file size to be more than 300 kb for a blog post.  None.  Ideally, you should try to keep it under 100 kb.

You're scaring me

Pictures saved as PNG and image file sizes pushing 1,000 kb or more are out there in blogosphere — and it's frightening.  But don't panic.  Here is what you can do:

If using Photoshop, save your original JPEG or PNG and then "Save For Web and Devices".  This is how you can reduce the size of your file and easily set the image size in pixels. Give the reduced-size file a different name so you don't confuse it with the original.  You can also select the color mode "sRGB" in this window.  "sRGB" is the best choice to render the colors of your images on the web which is why the box is checked by default.

Click on the image below for a full-sized view of the "Save for Web and Devices window in Photoshop Creative Suite 4 a.k.a. CS 4: 

"Save for Web and Devices" removes all the stuff the file does not need to work and look good on the web — like data information that makes a thumbnail image. Always "preview" to be sure significant quality is not stripped or lost in the name of speedier loading.

If Photoshop is not part of your blogging reality, take the time to check out the "Save" options available to you in the image editing program you are comfortable using.

 ©2010 Color Strategies, LLC

Color BudzWe customize environments and create unique atmospheres. Call 915-490-2921 or email to discuss your Color Strategy.

ColorPodz™


Kelly Berg • Arte Styling ... Rachel Perls • Hue Consulting

Once again, Rachel Perls of Hue Consulting and Kelly Berg or Arte Styling join me to discuss various topics of color and design.

For more information about Kelly and Rachel, click on the buttons directly to the left to visit their respective blogs.


What can you expect when you work with a color designer?  In today's ColorPod we talk about pricing, lead times, and specific steps and processes we like to follow.
We touch on several categories:  residential, business, commercial, and even a little bit on branding and logos. From initial consultation to the final meeting and everything in between, it's all included in this podcast.  

Being prepared for a consultation can help move your project forward more quickly.  Kelly likes to say "a picture is worth a thousand words" and suggests collecting images that reflect the mood and look you are wanting to create. Emailing photos is an integral part of the process as well and we go over a few reminders before you snap those pictures.

We hope you enjoy listening and welcome your comments and questions.

Color Budz

DownloadNamePlaySize Length
downloadCP3
(ColorPod 3 - Berg, Perls, Sawaya)

43 MB46:57 min

 

©2010 Color Strategies, LLC


Lori Sawaya, Color Strategist™
Color Strategies™, LLC

Associate Member
International Association of
Color Consultants
North America
International Association of Color Consultants - IACC-NA

Multi-Disciplined Color Expert:  All that really means is I've worked with color in a bunch of different ways and I don't forget much.  If it has to do with color, it tends to stick.  Experience including but not limited to: architectural color, graphic design, and study in the arts, metaphysical phenomenon, and earth sciences.


Mission:  Build a strong foundation of innovative color fundamentals.  Change the way people think about how to color their homes, places of work, and communities - their world. Color Strategies is about Strategic Color Engineering™ for people based on psychology, light, art, and science.


Plays Well with Others:  Please enjoy the content while you are here. If you want to quote something or borrow pictures, just call me.  Usually terms involve a simple hyper-link back to Color Budz.  Easier than falling off a log.


More information: Email or call 915-490-2921



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